ImpactInstitute was engaged as the College’s outsourced marketing team with a focus on lead generation and to transition its marketing program to digital.

The challenge

  • Falling enrolments in its lifestyle and leisure program.

  • Need to significantly grow enrolments in Registered Training Organisation (RTO).

  • Marketing investment was heavily print-based with little digital footprint.

The solution

  • Outsource marketing, transition from labour costs to deliverables.

  • Transition weight of budget from print to digital marketing, including paid digital advertising and Search Engine Optimisation.

  • Implement lead pipeline and sales conversion reporting.

  • Use electronic direct marketing to existing customers and grow the database significantly.

The outcome

  • 27% decreased marketing expenditure.

  • >5 fold increased revenue from accredited career training.

  • 7% cost per enrolment.

  • 67% of leads from digital lead generation.

"After inviting ImpactInstitute to support our marketing, they have quickly established strong relationships and trust with our staff. Their work is always of a high standard. Social Impact Institute has adapted flexibly to shifts in our priorities and consistently deliver on their promises."

— June Heinrich, CEO
Macquarie Community College

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