Purpose-oriented and impact-driven, our focus is to accelerate and scale the impact of your team.
Mark is a learner and an includer. They’re strengths that lend themselves to innovation, leadership and momentum in client engagements and team leadership alike.
His experience as a journalist and editor led to a career in marketing communications for iconic brands in the commercial and social sectors.
He has 25 years of experience as a journalist, editor, publisher, keynote speaker, business leader and advisor in Australia and Silicon Valley. Clients include iconic brands like Coca-Cola, Microsoft, Google, IBM, Telstra, Adobe, and IDG.
His first book, Beliefonomics: Realise the True Value of Your Brand Story, was published in 2020, and details a proven brand storytelling framework that combines storytelling with customer belief systems.
Mark’s popular podcast The CMO Show won Best Content Marketing award, and Mark was finalist for Marketer of the Year, at the Australian Marketing Institute (AMI) awards in 2019.
Paula Cowan is a strategic communicator, project manager and capability builder with experience in government, education and community sectors.
She leads the firm’s operations, oversees client engagements and works with senior executives across a range of sectors.
An expert in change management, communications and organisational transformation, she helped establish and maintain the Redesign Network for NSW Health.
Paula has an eye for efficiency and effectiveness, a good sense of what motivates people to perform, and an ability to translate all that into useful policy and processes. She puts all this to good use developing teams and an organisation that support clients’ strategic vision.
Kathryn brings an analytical mind and a warm heart to partnerships for purpose.
As a team leader, Kathryn sets strategic direction, builds capability and drives process efficiency across marketing and events management. As a client lead, she provides clear insights based on credible data and gives the advice you need to hear.
Kathryn holds a Bachelor of Science (Molecular Biology) and a Master of Science (Medicine) and an MBA. Outside of work, she’s a spirited adventurer. We’ve seen photos of Kathryn hiking up mountains, getting up close to some grizzlies and even crossing the finish line of a half marathon.
A strategic thinker with a passion for driving high-performing teams, Niall oversees client engagement, campaigns and team capability building to deliver impactful work.
He brings over 17 years of international PR & Comms experience in execute effective, award winning campaigns for clients across industries. Niall is an award-winning practitioner, holding the PRIA’s (now CPRA) Golden Target Awards: PR Professional of the Year (silver). He is also a CPRA NSW Council Member and an Assisterhood mentor.
Niall’s strengths lie in his futuristic vision and strategic thinking to develop long-term integrated campaigns that drive real-world impacts.
Kate Elks loves stories, adventure and leading teams. Integrated brand storytelling is where her skills shine, an arena where she brings together client strategies, campaign execution plans and real-time problem solving.
As Head of Client Services and Senior Account Director, she leads a team of professional storytellers that span multiple disciplines including content marketing, PR, social, digital marketing, brand strategy and design.
Her experience includes work as a journalist, producer and content researcher in Australia and London.
Daniel Marr is a skilled digital professional has created and produced engaging stories across a variety of digital format for more than a decade.
As Head of Production, he leads team of talented creatives who craft inspiring videos, engaging podcasts, dynamic infographics, shareable artworks and informative animations for our clients.
Daniel has expertise in curriculum development, adult education, virtual event production, video and audio production, virtual event facilitation, and technical support.
Always curious, Daniel has a sharp eye for detail and is able to develop creative solutions for almost any challenge.
Jess is a media relations professional with a talent for connecting diverse audiences with stories that educate, inspire and delight.
She brings her curiosity, passion and results-driven mindset to a portfolio of clients across the education, property, disability support, finance and health sectors.
A mentor to some and a peer to many, Jess is a proud member of the PRIA Young Guns Committee and was recognised as an emerging leader in the 2022 PRIA Golden Target awards.
She holds a bachelor’s degree in communications and doubles as a certified acrobatics instructor in her spare time. It’s safe to say, there isn’t a landing our resident PR pro can’t stick.
Pamela combines a wide transferrable skillset with whip-smart time management and a passion for creating content that resonates.
Deeply skilled in digital marketing and content creation, Pamela blends the two to formulate and lead campaigns that integrate the right media with the right message.
Pamela has experience working in both the film & television industry and the aged care and disability sector, and has since written and produced content for some of Australia’s most iconic brands.
Pamela’s strengths lie in finding a creative angle in anything and everything, and bringing an editorial sensibility to storytelling that’s appreciated by audiences small and large.
