As one of the world’s most recognisable brands, Coca-Cola takes its responsibilities to community seriously. It needed a platform on which it could develop owned stories, in order to showcase its sustainability and community actions.
Following the 2012 launch of the brand’s owned-media site, Coca-Cola Journey, the company needed an integrated brand storytelling agency and founding content partner in Asia-Pacific, in order to push the boundaries of brand storytelling as the world then knew it.
ImpactInstitute consulted, created and executed complex editorial strategy, involving content creation, multi-channel distribution and cross-functional team communication on a global scale. We handcrafted an integrated content marketing service, leveraging common cultural values across Australia, New Zealand and other Asia Pacific markets, while maintaining a focus on editorial quality and unassailable accuracy.
From 2019-2022 ImpactInstitute managed complex stakeholder sets during a global website rebuild and rebrand, including regional agency coordination, sustainability messaging and editorial strategy. During this period we worked on a rebranding the Coca-Cola Australia Foundation, including a brand book, logo refresh and messaging, along with in-market content execution.
Brand Strategy | Content & Production | Digital Marketing
Our 13 year overall partnership with corporate affairs and communications teams across Australia, New Zealand and ASEAN resulted in a consistent and cohesive focus on compelling, evidence-based and people-first community and sustainability storytelling.