‘Our team was engaged to provide public relations support for Mel Harrison’s participation in the Spring 2022 edition of the Shitbox Rally – the first person in a wheelchair to take part! Our goal was to raise awareness of Mel’s fundraising efforts and participation in the rally.’

The Challenge:  

The challenge for this engagement was to generate awareness of Mel’s participation in the Spring 2022 Shitbox Rally, with pitching efforts aimed at mainstream online and print publications, and broadcast TV and radio.

Through these engagements, ImpactInstitute aimed to elevate Mel Harrison’s profile, build awareness for her organisation Sitting Low; Reaching High, and her overall participation in the rally. 

The Solution:  

ImpactInstitute’s PR team developed a strategy to raise awareness of Mel’s participation in the Shitbox Rally and her fundraising efforts.  

We worked with the Shitbox Rally marketing team to plan a multi-faceted approach which included: 

  • Positioning Mel Harrison as a spokesperson for the Shitbox Rally, speaking as the first person in a wheelchair to take part with an upgraded hand-controlled vehicle 
  • Engaging with metro and local media outlets across online, print, TV and radio to raise awareness of the rally and its mission.  

Outcome:  

ImpactInstitute connected with a variety of media including mainstream online, print, TV and radio to generate impressive results in the lead up to and after the Shitbox Rally. 

In total, ImpactInstitute generated 33 coverage items for the duration of the campaign, with a combined reach of 24,468,857 people. 

  Some banner coverage was generated across Woman’s Day, ABC Online, The Daily Mercury and more. 

Services

  • Public relations, media relations 
“ImpactInstitute was fundamental in my story being shared widely across Australia through radio, newspapers and magazines. I was the first person in a wheelchair driving with hand controls to ever complete a Shitbox Rally, so I really appreciated that I was able to raise more awareness about disability inclusion and it was only possible due to ImpactInstitute.

The staff are professional, considerate and provided me at all times with appropriate guidance. ImpactInstitute and its staff have a dedicated commitment to help break down barriers for people with disabilities.

I have been involved with ImpactInstitute for 6 years now, working at the Disability Expo's across NSW, ACT and VIC in different capacities and I can honestly say their commitment to disability and human rights is phenomenal and I look forward to continuing my working partnership with them.”

- Mel Harrison
Founder, Sitting Low Reaching High

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