Outcome:
More than 200,000 listeners tune in from Australia, APAC and around the world, to listen to interviews featuring more than half of CMO Magazine’s Top 50 CMOs.
The CMO Show is an award-winning podcast dedicated to inspiring, educating and equipping purpose-driven chief marketing officers.
The Challenge:
Senior leaders are time poor and strategy-focused. ImpactInstitute wanted a way to offer useful and timely thought leadership that best served this specific audience – and helped deliver us respected status and brand storytellers.
The solution:
Produced and owned by ImpactInstitute, The CMO Show is one of the world’s longest-running, most respected podcasts for Chief Marketing Officers and marketing leaders.
The CMO Show is hosted by Mark Jones, former Australian Financial Review journalist and ImpactInstitute Chief Storyteller, and produced wholly in-house, from strategy and executive production to briefing, hosting, audio engineering, graphic design and digital marketing.
