Outcome:
It was a successful end-to-end experience for hosts and guests: planning, sound engineering, recording, editing and publishing bespoke podcast series. It’s been renewed for multiple seasons and even expanded to new areas of the university!
UNSW Business School, UNSW Health and UNSW Engineering schools wanted to spark conversation, increase knowledge and inspire learning via thought leadership.
The Challenge:
Universities are increasingly seeking to differentiate courses, accreditation and experience in a competitive market. We know podcasting is an excellent channel to explain complex ideas in ways that engage, inspire and move to action.
The solution:
We helped bring research, teaching and knowledge to mainstream audiences to showcase faculty expertise in a relatable way. Production included partnering with academics, faculty comms leads, student and alumni engagement teams on audio content strategy, content topics, interview styles and distribution methods for multi-season podcasts.
